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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Empathy Mapping
UX Research
Empathy Mapping
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-2 Tage30–60 min1 Tag bis mehrere Wochen20-45 min
Participantsdifferent
Based on research question4-84-10Based on research question
Formatdifferent
AsyncWorkshopWorkshopWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAEmpathy Map, Assumptions List, Research GapsProblem Statement, Prototype, Test LearningsContent groups, Label set, IA hypotheses
Tagsno overlap
Information architectureNavigationFindability
SynthesisQualitativeWorkshop
InnovationPrototypeResearch
Information architectureNavigationStructure
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