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| Criterion |  UX Research Tree Testing |  UX Design Customer Journey Canvas |  UX Research Card Sorting |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 20-45 min | 2-4 h |
Participantsdifferent | Based on research question | 3-10 | Based on research question | 4-10 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Customer Journey Canvas, Pain Points, Experience Opportunities | Content groups, Label set, IA hypotheses | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Information architectureNavigationFindability | JourneyCustomerService designCanvas | Information architectureNavigationStructure | JourneyServiceService design |