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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 Tage8-15 min30-60 min30-60 min
Participantsdifferent
Based on research question1-104-123-12
Formatdifferent
AsyncWorkshopWorkshopWorkshop
Outputdifferent
Findability Metrics, Path Analysis, Revised IASketch Set, Idea Shortlist, Direction OptionsIdea pool, Theme clusters, ShortlistReverse Ideas, Risk Themes, Solution Ideas
Tagsno overlap
Information architectureNavigationFindability
BrainstormingSketchingSpeedDivergenceDesign sprint
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationCreativityRisk
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