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| Criterion |  UX Research Tree Testing |  UX Research Card Sorting |  Product Strategy GIST Planning |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 Tage | 20-45 min | Wochen bis Monate je Goal | 45-90 min |
Participantsdifferent | Based on research question | Based on research question | 3-10 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | Information architectureNavigationFindability | Information architectureNavigationStructure | RoadmapOutcomesPlanningExperiments | OutcomesStrategyBehaviorPlanning |