View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Tree Testing |  UX Research Card Sorting |  Product Strategy GIST Planning |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-2 Tage | 20-45 min | Wochen bis Monate je Goal | 1-4 Wochen |
Participantsdifferent | Based on research question | Based on research question | 3-10 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Experiment results, Decision log, Learning summary |
Tagsno overlap | Information architectureNavigationFindability | Information architectureNavigationStructure | RoadmapOutcomesPlanningExperiments | ExperimentsGrowthAnalyticsValidation |