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| Criterion |  Business Strategy TOWS Matrix |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 h | 1-5 Tage | 45-90 min | 1-5 Tage |
Participantsdifferent | 3-10 | Nutzertraffic | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyAnalysisOptions | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandDiscovery |