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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy SMART Goals |  Business Strategy GAP Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h | 15-30 min | 1-3 h | 1-2 h |
Participantsdifferent | 3-10 | 1-8 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | SMART Goal, Measurement Note, Deadline | Gap Matrix, Action Plan, Risk Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyAnalysisOptions | GoalsPlanningMeasurementAlignment | StrategyAnalysisPlanning | AlignmentStakeholdersStrategyFacilitation |