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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy PESTLE Analysis |  Business Strategy VRIO Framework |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-3 h | 90-180 min | 45-90 min |
Participantsdifferent | 3-10 | 2-10 | 3-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | PESTLE Map, External Risks, Strategic Questions | VRIO Table, Strategic Actions | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyAnalysisOptions | StrategyMarketAnalysis | StrategyDiagnosisBusiness modelCapability | GrowthStrategyMarketPortfolio |