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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h45-120 min45-90 min60-120 min
Participantsdifferent
3-103-82-84-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsAnsoff Matrix, Growth Options, Risk NotesDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
StrategyAnalysisOptions
OptionsDecision framingStrategyComparison
GrowthStrategyMarketPortfolio
Decision framingAlignmentCriteriaOptions
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