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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h60-120 min45-90 min1-3 h
Participantsdifferent
3-104-102-82-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsDecision Frame, Decision Question, Criteria List, Evidence PlanAnsoff Matrix, Growth Options, Risk NotesPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
StrategyAnalysisOptions
Decision framingAlignmentCriteriaOptions
GrowthStrategyMarketPortfolio
StrategyMarketAnalysis
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