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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy Counter Metrics |  Business Strategy Balanced Scorecard |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-2 h | 30-60 min | Halber Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 3-10 | 2-6 | 4-12 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Counter Metric List, Guardrail Definitions | Balanced Scorecard, Strategic Measures, Initiative Map | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | StrategyAnalysisOptions | MetricsMeasurementStrategyExperiments | StrategyMetricsExecution | StrategyAnalysisPlanning |