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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Balanced Scorecard |  UX Research HEART Framework |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-2 h | Halber Tag bis mehrere Wochen | 120 min initial, dann laufend | 30-60 min |
Participantsdifferent | 3-10 | 4-12 | 3-6 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Balanced Scorecard, Strategic Measures, Initiative Map | HEART-GSM Table, Dashboard | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyAnalysisOptions | StrategyMetricsExecution | MetricsUX researchMeasurementSatisfaction | MetricsMeasurementStrategyExperiments |