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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Ansoff Matrix |  Business Strategy VRIO Framework |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h | 45-90 min | 90-180 min | 1-3 h |
Participantsdifferent | 3-10 | 2-8 | 3-6 | 2-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Ansoff Matrix, Growth Options, Risk Notes | VRIO Table, Strategic Actions | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | StrategyAnalysisOptions | GrowthStrategyMarketPortfolio | StrategyDiagnosisBusiness modelCapability | StrategyMarketAnalysis |