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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h45-90 min1-3 h30-90 min
Participantsdifferent
3-102-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsAnsoff Matrix, Growth Options, Risk NotesGap Matrix, Action Plan, Risk NotesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
StrategyAnalysisOptions
GrowthStrategyMarketPortfolio
StrategyAnalysisPlanning
ConstraintsDecisionPlanningOptions
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