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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h45-90 min60-120 min1-2 h
Participantsdifferent
3-102-84-104-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsAnsoff Matrix, Growth Options, Risk NotesDecision Frame, Decision Question, Criteria List, Evidence PlanAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StrategyAnalysisOptions
GrowthStrategyMarketPortfolio
Decision framingAlignmentCriteriaOptions
AlignmentStakeholdersStrategyFacilitation
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