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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h45-90 min1-2 h60–90 min
Participantsdifferent
3-102-84-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsAnsoff Matrix, Growth Options, Risk NotesAlignment Map, Open Issues, Decision QuestionsStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
StrategyAnalysisOptions
GrowthStrategyMarketPortfolio
AlignmentStakeholdersStrategyFacilitation
StakeholdersAlignmentFacilitationChange
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