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Criterion
Paper timeline with three dates, parallel lanes for work, signals and decisions, and labeled links.
Facilitation
Timeline
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Purposedifferent
When a project, incident, or change process is only remembered in fragments, Timeline brings the sequence back into a readable form. It makes turning points, precursors, and after-effects recognizable over the course of time.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-90 min1-3 Wochen20-45 min30-60 min
Participantsdifferent
2-125-12 Interviews4-103-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Timeline, Milestones, Insight NotesJob Stories, Outcome Statements, Opportunity ListIdea List, Cluster, ShortlistReverse Ideas, Risk Themes, Solution Ideas
Tagsno overlap
TimelineFacilitationSequence
CustomerOutcomesNeeds
BrainstormingIdeationFacilitationInclusionCreativity
BrainstormingIdeationCreativityRisk
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