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Criterion
Paper timeline with three dates, parallel lanes for work, signals and decisions, and labeled links.
Facilitation
Timeline
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a project, incident, or change process is only remembered in fragments, Timeline brings the sequence back into a readable form. It makes turning points, precursors, and after-effects recognizable over the course of time.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-90 min1-3 Wochen30-60 min30-60 min
Participantsdifferent
2-125-12 Interviews3-124-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Timeline, Milestones, Insight NotesJob Stories, Outcome Statements, Opportunity ListReverse Ideas, Risk Themes, Solution IdeasIdea pool, Theme clusters, Shortlist
Tagsno overlap
TimelineFacilitationSequence
CustomerOutcomesNeeds
BrainstormingIdeationCreativityRisk
BrainstormingIdeationCreativityWorkshopDivergence
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