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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Halbtags-Workshop, dann iterativ1-2 h1-3 h1-2 h
Participantsdifferent
3-122-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planValue Proposition Canvas, Fit Gaps, HypothesesFive Forces Analysis, Competitive Risks, Strategic OptionsBusiness Model Canvas, Assumption List, Business Hypotheses
Tags1 shared
StrategyInnovationPortfolioForesight
ValueNeedsStrategy
StrategyCompetitionMarket
Business modelStrategyValueInnovation
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