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| Criterion | ![]() Business Strategy Three Horizons | ![]() Business Strategy SWOT Analysis | ![]() Business Strategy Business Model Stress Test | ![]() Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 30-60 min | Half day | 45-90 min |
Participantsdifferent | 3-12 | 3-12 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | SWOT matrix, Strategic options, Action list | Stress Test Report, Action Plan per Scenario | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyInnovationPortfolioForesight | StrategyAnalysisMarketPositioning | StrategyBusiness modelRiskDiagnosis | GrowthStrategyMarketPortfolio |



