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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.
Complexitysame
MediumMedium
Timedifferent
Halbtags-Workshop, dann iterativ1-3 h
Participantsdifferent
3-122-8
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planMorphological Box, Concept Combinations, Idea Shortlist
Tags1 shared
StrategyInnovationPortfolioForesight
IdeationInnovationCreativity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming