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| Criterion | ![]() Business Strategy Three Horizons | ![]() Product Strategy Lean Canvas | ![]() Innovation Lean Startup | ![]() Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-90 min | Wochen bis Monate je Lernzyklus | 45-90 min |
Participantsdifferent | 3-12 | 1-6 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Lean Canvas, Core Assumptions, Experiment Backlog | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyInnovationPortfolioForesight | StartupLeanAssumptionsBusiness model | LeanStartupValidationMVP | GrowthStrategyMarketPortfolio |



