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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Halbtags-Workshop, dann iterativ45-90 min15-30 min1-2 h
Participantsdifferent
3-123-81-84-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planImpact Map, Outcome Hypotheses, Delivery OptionsSMART Goal, Measurement Note, DeadlineAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StrategyInnovationPortfolioForesight
OutcomesStrategyBehaviorPlanning
GoalsPlanningMeasurementAlignment
AlignmentStakeholdersStrategyFacilitation
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