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| Criterion |  Business Strategy Three Horizons |  Business Strategy GAP Analysis |  Business Strategy Value Chain Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-3 h | Half day | 45-90 min |
Participantsdifferent | 3-12 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Gap Matrix, Action Plan, Risk Notes | Value Chain Map, Lever List | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyInnovationPortfolioForesight | StrategyAnalysisPlanning | StrategyBusiness modelDiagnosisAnalysis | GrowthStrategyMarketPortfolio |