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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
Halbtags-Workshop, dann iterativ60-120 min45-60 min45-90 min
Participantsdifferent
3-123-82-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption map, Test backlog, Risk rankingAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyInnovationPortfolioForesight
GrowthRetentionConversion
AssumptionsRiskExperimentsValidation
GrowthStrategyMarketPortfolio
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