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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
Halbtags-Workshop, dann iterativ60-120 min2-4 h45-90 min
Participantsdifferent
3-122-83-102-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsStrategy Canvas, Value Curve, ERRC ActionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyInnovationPortfolioForesight
Theory of ConstraintsAssumptionsSystems thinking
StrategyPositioningInnovationValue
GrowthStrategyMarketPortfolio
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