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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Halbtags-Workshop, dann iterativ60-120 min45-90 min45-90 min
Participantsdifferent
3-122-82-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption List, Critical Assumptions, Learning PlanAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyInnovationPortfolioForesight
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskDecisionDiscovery
GrowthStrategyMarketPortfolio
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