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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumHighLow
Timedifferent
Halbtags-Workshop, dann iterativ60-120 min1-4 Wochen45-90 min
Participantsdifferent
3-122-81-62-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsExperiment results, Decision log, Learning summaryAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyInnovationPortfolioForesight
Theory of ConstraintsAssumptionsSystems thinking
ExperimentsGrowthAnalyticsValidation
GrowthStrategyMarketPortfolio
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