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| Criterion |  Business Strategy Three Horizons |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | High | High | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 1 Tag bis mehrere Wochen | Mehrere Wochen | 4-5 Tage |
Participantsdifferent | 3-12 | 4-10 | 2-6 researchers plus sample | 5-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prototype, Test Findings, Decision Rationale |
Tags1 shared | StrategyInnovationPortfolioForesight | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | Design sprintPrototypeValidationInnovation |