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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
MediumHighLowMedium
Timedifferent
Halbtags-Workshop, dann iterativ4-5 Tage45-90 min1-2 h
Participantsdifferent
3-125-82-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planPrototype, Test Findings, Decision RationaleAnsoff Matrix, Growth Options, Risk NotesBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
StrategyInnovationPortfolioForesight
Design sprintPrototypeValidationInnovation
GrowthStrategyMarketPortfolio
Business modelStrategyValueInnovation
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