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| Criterion |  Business Strategy Three Horizons |  Innovation Brainstorming |  Innovation Morphological Analysis |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 30-60 min | 1-3 h | Halber Tag bis mehrere Tage |
Participantsdifferent | 3-12 | 4-12 | 2-8 | 10-50 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | StrategyInnovationPortfolioForesight | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity | BrainstormingWorkshopCollaborationIdeation |