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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumHighLow
Timedifferent
Halbtags-Workshop, dann iterativ2-4 h1-4 Wochen45-90 min
Participantsdifferent
3-123-106-30 Experten2-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planStrategy Canvas, Value Curve, ERRC ActionsExpert Forecast, Consensus Range, Assumption NotesAnsoff Matrix, Growth Options, Risk Notes
Tags1 shared
StrategyInnovationPortfolioForesight
StrategyPositioningInnovationValue
ForecastingExpertsDecisionStrategy
GrowthStrategyMarketPortfolio
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