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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
MediumLowHighMedium
Timedifferent
Halbtags-Workshop, dann iterativ45-90 min2-4 h1-2 h
Participantsdifferent
3-122-83-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planAnsoff Matrix, Growth Options, Risk NotesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
StrategyInnovationPortfolioForesight
GrowthStrategyMarketPortfolio
Theory of ConstraintsSystems thinkingChange
Business modelStrategyValueInnovation
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