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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowHighMedium
Timedifferent
Halbtags-Workshop, dann iterativ45-90 minSeveral meetings plus preparation and analysis; total effort depends on scope1-2 h
Participantsdifferent
3-122-8Evaluation team, architects, and relevant stakeholders4-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planAnsoff Matrix, Growth Options, Risk NotesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StrategyInnovationPortfolioForesight
GrowthStrategyMarketPortfolio
ArchitectureQualityRiskTradeoffsStakeholders
AlignmentStakeholdersStrategyFacilitation
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