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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
MediumLowLowMedium
Timedifferent
Halbtags-Workshop, dann iterativ15-45 min45-90 min2-4 h
Participantsdifferent
3-121-32-83-10
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planADR File, Decision Log, RationaleAnsoff Matrix, Growth Options, Risk NotesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
StrategyInnovationPortfolioForesight
ArchitectureRationaleDocumentationGovernance
GrowthStrategyMarketPortfolio
StrategyPositioningInnovationValue
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