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| Criterion | ![]() Facilitation 3-Circle Venn Diagram | ![]() UX Design Customer Journey Canvas | ![]() UX Research Customer Journey Mapping | ![]() Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-45 min | 1-3 h | 2-4 h | 1-2 h |
Participantsdifferent | 2-8 | 3-10 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Venn Diagram, Overlap Notes, Differentiators | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | ComparisonFacilitationAlignment | JourneyCustomerService designCanvas | JourneyServiceService design | AlignmentStakeholdersStrategyFacilitation |



