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Criterion
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
2-6 h90-180 min initial, dann laufend45-90 min90-180 min
Participantsdifferent
4-123-83-83-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Theory of Change Map, Assumptions, Outcome MeasuresKPI Tree, Owner ListImpact Map, Outcome Hypotheses, Delivery OptionsGQM Table, Metric Profiles
Tagsno overlap
ImpactOutcomesSystems thinkingStrategy
MetricsStrategyAlignmentMeasurement
OutcomesStrategyBehaviorPlanning
MetricsMeasurementEngineeringAlignment
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