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| Criterion |  Systems Thinking Theory of Change |  Growth Hooked Model |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 2-6 h | Multiple workshops over several weeks | 1-3 h | 45-90 min |
Participantsdifferent | 4-12 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Theory of Change Map, Assumptions, Outcome Measures | Hooked loop, Trigger map, Reward design, Ethics check | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ImpactOutcomesSystems thinkingStrategy | GrowthBehaviorRetention | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio |