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| Criterion |  Systems Thinking Theory of Change |  Business Strategy Ansoff Matrix |  Product Strategy GIST Planning |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 2-6 h | 45-90 min | Wochen bis Monate je Goal | 1-4 Wochen |
Participantsdifferent | 4-12 | 2-8 | 3-10 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Theory of Change Map, Assumptions, Outcome Measures | Ansoff Matrix, Growth Options, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports | Experiment results, Decision log, Learning summary |
Tagsno overlap | ImpactOutcomesSystems thinkingStrategy | GrowthStrategyMarketPortfolio | RoadmapOutcomesPlanningExperiments | ExperimentsGrowthAnalyticsValidation |