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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
20-35 min120 min initial, dann laufend90-180 min initial, dann laufend1-5 Tage
Participantsdifferent
1-53-63-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Test Card with a pre-set thresholdHEART-GSM Table, DashboardKPI Tree, Owner ListClick Data, Interest Signal, Learning Decision
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
MetricsUX researchMeasurementSatisfaction
MetricsStrategyAlignmentMeasurement
ValidationExperimentsDemandDiscovery
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