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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumLowMedium
Timedifferent
20-35 min90-180 min30-60 min1-5 Tage
Participantsdifferent
1-53-62-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Test Card with a pre-set thresholdGQM Table, Metric ProfilesCounter Metric List, Guardrail DefinitionsClick Data, Interest Signal, Learning Decision
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
MetricsMeasurementEngineeringAlignment
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandDiscovery
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