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Criterion
Systems Mapping method illustration showing its working structure
Systems Thinking
Systems Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
Systems Mapping arranges elements, relationships, and boundaries so a complex field becomes legible at a glance. The overview stabilizes the overall picture before detail work or steering begins.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 h30–60 min per interview45–90 min1-3 Tage
Participantsdifferent
3-121 participant per interview3-10Internes Team
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
System Map, Dependencies, Leverage PointsInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
Systems thinkingMappingBoundariesChange
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
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