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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Smoke Test |  Business Strategy Value Chain Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 30-60 min | 1-5 Tage | Half day | 45-90 min |
Participantsdifferent | 3-12 | Nutzertraffic | 3-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Interest Metrics, Conversion Signal, Learning Note | Value Chain Map, Lever List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisMarketPositioning | ValidationExperimentsDemandGrowth | StrategyBusiness modelDiagnosisAnalysis | GrowthStrategyMarketPortfolio |