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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Smoke Test |  Business Strategy Business Model Stress Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 30-60 min | 1-5 Tage | Half day | 45-90 min |
Participantsdifferent | 3-12 | Nutzertraffic | 3-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Interest Metrics, Conversion Signal, Learning Note | Stress Test Report, Action Plan per Scenario | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisMarketPositioning | ValidationExperimentsDemandGrowth | StrategyBusiness modelRiskDiagnosis | GrowthStrategyMarketPortfolio |