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| Criterion |  Business Strategy SWOT Analysis |  Product Strategy SMART Goals |  Product Strategy OKRs |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 15-30 min | 1-2 h Setup | 45-90 min |
Participantsdifferent | 3-12 | 1-8 | 2-20 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyAnalysisMarketPositioning | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | OutcomesStrategyBehaviorPlanning |