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| Criterion |  Business Strategy SWOT Analysis |  Product Strategy SMART Goals |  Business Strategy GAP Analysis |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 15-30 min | 1-3 h | 1-2 h Setup |
Participantsdifferent | 3-12 | 1-8 | 2-8 | 2-20 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | SMART Goal, Measurement Note, Deadline | Gap Matrix, Action Plan, Risk Notes | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyAnalysisMarketPositioning | GoalsPlanningMeasurementAlignment | StrategyAnalysisPlanning | GoalsAlignmentOutcomesMeasurement |