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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy Porter Five Forces |  Business Strategy TOWS Matrix |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 1-2 h | 1-3 h |
Participantsdifferent | 3-12 | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Five Forces Analysis, Competitive Risks, Strategic Options | TOWS Matrix, Strategic Options, Priority Actions | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | StrategyAnalysisMarketPositioning | StrategyCompetitionMarket | StrategyAnalysisOptions | StrategyAnalysisPlanning |