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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-60 min1-3 h45-90 min1-3 h
Participantsdifferent
3-122-83-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listFive Forces Analysis, Competitive Risks, Strategic OptionsImpact Map, Outcome Hypotheses, Delivery OptionsGap Matrix, Action Plan, Risk Notes
Tags1 shared
StrategyAnalysisMarketPositioning
StrategyCompetitionMarket
OutcomesStrategyBehaviorPlanning
StrategyAnalysisPlanning
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