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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Hypothesis Prioritization Canvas |  Business Strategy Ansoff Matrix |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30-60 min | 60-90 min | 45-90 min | 20-35 min |
Participantsdifferent | 3-12 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Prioritization Canvas, Hypothesis Backlog | Ansoff Matrix, Growth Options, Risk Notes | Test Card with a pre-set threshold |
Tagsno overlap | StrategyAnalysisMarketPositioning | ExperimentsPrioritizationDiscoveryHypothesis | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryHypothesis |