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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Fake Door Test |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30-60 min | 1-5 Tage | 1-5 Tage | 45-90 min |
Participantsdifferent | 3-12 | Nutzertraffic | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Click Data, Interest Signal, Learning Decision | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisMarketPositioning | ValidationExperimentsDemandDiscovery | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |